09 TECHNOLOGY FORUM
“Filmmaker 2.0: The Digital Auteurpreneur”
photos of Chris Jones, Andrew Lund and Dan Butler by Mary Hanley
Thursday, August 6th
8:30 a.m. – 1:00 p.m.
Rhode Island Center for Innovation and Entrepreneurship
General admission - $25; Students/seniors - $15
Visting Filmmakers - $10
The modern, 21st Century filmmaker must be both an auteur and an entrepreneur – hence the emergence of the “auteurpreneur,” a term coined to describe the evolving role that a filmmaker must play. Digital distribution and other dynamic technologies provide filmmakers with an array of powerful tools to use to promote and market their artistic vision.
The technology forum is a series of discussion focused on the emerging marketing and distribution trends in digital and web-based technologies. Each panel will explore a distinct topic and will be lead by a team of professionals with expertise related to that topic. Participants will have an opportunity to interact with the panel experts and to ask them questions on the subject matter.
2009 TECH FORUM SCHEDULE
8:30 – 9:30 AM
9:30 – 9:50 AM
Welcome and Opening Remarks
10:00 – 10:50 AM
PANEL 1: Promotion
The typical indie filmmaker has little time and/or money to promote a finished work. Our panelist will discuss a low-cost, non-time-intensive solution to create awareness for a film by: leveraging the “network effect” of each auteurpreneur 's personal network to build a larger network of contacts and using existing technical platforms (social networks like Facebook, Twitter, MySpace, or Vimeo) to eliminate the need for technical development costs.
Moderator: Seth Resler (Founder, QuickWhatsUp.com); Panel Experts: Josh Oakhurst (Digital Strategist), David Tames (Media Arts Studio Manager, Studio Foundation Dept at MassArt), Bill Via (Founder & President of V Street Media), Blake Whitman (Community Director, Vimeo), Yuval Zuckerman (Senior Consultant, Technical Architect; Molecular )
10:50 – 11:00 AM
Panel 2: Distribution
Existing distribution structures require dealing with a third party for a film to be seen on a large scale. Tap into the growing community of independent film fans by utilizing the proliferation of Mobile Internet Devices to create a direct-to-consumer model that eliminates the need for a “middle man”. Panelist will discuss how the auteurpreneur can delve into the burgeoning mobile network to schedule screenings - in traditional or non-traditional locations – and connect content to consumers to generate revenue, even if the size of the audience is limited.
Moderator: Bill Via (Founder & President of V Street Media); Panel Experts: Joel Evans (Founder, Geek.com & Cronk Games), Carrie Olson (Copyright & Trademark Law Attorney, Edwards Angell Palmer & Dodge), Fred Spencer (Educator, Rhode Island School of Design / Continuing Education), Annette Tonti (CEO, MoFuse)
11:50 AM – 12:00 PM
12:00 – 12:50 PM
Panel 3: Innovation
The accessibility of film equipment and distribution channels hasn’t always led to technological or artistic innovation by filmmakers. The auteurpreneur must be conditioned to accept risk as an important part of the filmmaking process. Understanding the positive and negative effects of risk-taking will help prepare auteurpreneurs in making artistic and technological decisions. Panelists will discuss several recent case studies of film projects that have either helped to push the envelope or seal it shut. In addition, this panel will include an interactive critique of a real-life filmmaking processes. This discussion will consist of submitted stories of problems that current filmmakers are facing. All the panelists will offer their professional opinion and advice to the filmmakers and the attendees. If you would like to be a part of this exciting opportunity, please submit your film stories to firstname.lastname@example.org.
Moderator: Carrie Olson (Copyright and Trademark Law Attorney, Edwards Angell Palmer & Dodge); Panel Experts: Fred Spencer (Educator, Rhode Island School of Design / Continuing Education), David Tames (Media Arts Studio Manager, Studio Foundation Dept at MassArt), Bill Via (Founder & President of V Street Media), Blake Whitman (Community Director, Vimeo), Yuval Zukerman (Senior Consultant, Technical Architect; Molecular).
12:50 – 1:00 PM
For more information on 09 Technology Forum, call the RIIFF offices at (401) 861-4445.
The Rhode Island International Film Festival's Technology Forum is series of discussion focused on the emerging marketing and distribution trends in digital and web-based technologies. This year's edition of the forum took place at the RI Center for Innovation and Entrepreneurship, an affiliate of Brown University.
Listen to highlights of the RIIFF Technology Forum featuring the following panels along with participating RIIFF filmmakers:
• Bill Via, Founder, indieoma.com
• Yuval Zukerman, Technical Architect, Molecular
• Joel Evans, Founder, Cronk Games Inc.
• Carrie Olson, Intellectual Property Attorney, Day Pitney LLP
• Fred Spencer, Educator/Consultant, RISD Continuing Education/Awkward Novice
• Annette Tonti, CEO, MoFuse
• Blake Whitman, Director of Community, Vimeo.com
• David Tames, Co-Founder, Innovation Catalyst Partners, Inc.
• Josh Oakhurst, Web Division, Nail Advertising
Direct download: RIIFFTechForum-Final.mp3